In this guide for activists, we help you optimise the search engine performance of your movement's website. To make it easier for your supporters to find you on Google, here are some tools for activists to analyse your website's search performance.
People use search engines like Google as a primary source of information. If you want people to find out about your digital campaigns, optimising your website to end up higher in the search rankings can really help.
Online activism is not a replacement of real-life activism, as it is very much reliant on big tech. However, we believe that we can use their own capitalist tools against them. In this article we explain how to end up high in the search results – not to make profit, but to change this world for the better.
Example: At Activist Handbook, we write guides for change-makers. However, there is no point in writing an article about how to organise a protest, if no-one can find it. In addition, we use search analytics to determine what topics activists are interested in.
Factors contributing to ending up higher in the search results:
Here is a list of tools that activists can use for their search engine optimisation (SEO):